How to Scale Up the Social Media Program in your Business

If you’re using social media to promote your business and engage with customers, you may already be wondering ‘how big is this thing going to be?’. Good question – now it’s about managing ‘the beast’ and scaling up your resources – leaving it to the receptionist or adding it to the marketing manager’s tasks is already looking shaky. Just ‘adding on social’ to what you already do is not enough.

Take some time to listen to this excellent presentation by strategist Jeremiah Owyang – he understands how big the problem can be, and has some very practical solutions. Wise words for restaurants, cafes, clubs and hotels of all sizes…

More from Jeremiah plus the slides on his blog.

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