It’s easy to put all your energy into Facebook, Instagram and Twitter as the main social media channels for restaurant, hotel and bar marketing. They’re hugely popular, and the advertising options can be effective. But ‘there’s a serious side to business’ where you can make professional connections and turn them into customers and networking opportunities – that’s best done with Linkedin.
In this podcast, Ken Burgin shows hospitality business owners and managers how to use Linkedin to enhance their own professional reputation, and reach others through its unique networking system. The sales opportunities are rarely used in our industry, but heavily used in the corporate world. Find local professionals you’d like to do business with, connect, make friends and be welcoming. It needs a ‘slow and steady’ approach, and there’s a lot of upside. I hope you will also connect with me on Linkedin – just search for Ken Burgin in Sydney.