Podcast 142: How to Develop a Strategy for Social Media Marketing

So much social media activity done by business is random and inconsistent, with little thought as to how it will lead to sales. Hospitality venues miss so many photo opportunities, and use the same sales pitches that they use everywhere else. But social media is about connections and conversation, not just being talked at!

podcastlogoblue80

In this podcast, Ken Burgin talks with Holly Galbraith of Go Future Media. Holly is an experienced tourism marketer with a hospitality background, and a strong desire for businesses to put a social media strategy together before they go firing off Facebook updates and tweeting in all directions! Amongst the many topics covered, we discussed the content ‘pillars’ that can support your social media, how to choose the right platforms, how to maintain consistency and how to measure results. You can also hear Holly on her own Tourism Tweetup podcast and find her on Twitter.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

podcast142

Podcast 141: How to Create Popular and Exciting Wine Events

Let’s face it – a lot of wine dinners, tastings and events are dull and a bit disappointing. Too much talk, too many frowns, and not enough of the enjoyment and pleasure that wine is all about. They don’t help to grow the audience for wine, or they’re not events that people rush back to.

podcast80

In this interview Ken Burgin talks to Dan Sims – he’s committed to ‘producing large scale events for wine drinkers that are informative, interactive and not in the slightest bit scary.’ His company Bottleshop Concepts produces the wildly popular wine events Pinot Palooza, the new Game of Rhones and many more. They’re full of fun, passion and attract a younger (and more female) demographic – wine with enthusiasm, not snoozing. If you want to bring your restaurant wine list, staff training and wine events to life, you’ll find this podcast full of inspiration.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

DanSimsWine.001

Podcast 140: A Better Life and Career for Chefs Over 30

The high turnover and shortage of kitchen staff is a worldwide problem – it’s not a career that attracts or holds enough good people. The work is physically hard, the hours can be long and unsociable, and the career opportunities limited. Many chefs leave hospitality completely, instead of finding other ways to use their experience within the industry.

headphonesRed80

In this interview, Ken Burgin talks with Geremy Glew of Placed Recruitment, a specialty recruitment company focusing on chefs and hospitality staff. Geremy is a chef and knows how kitchens work in large and small venues – he has many insights into this situation, and shares practical advice for chefs and the business operators who employ them.

You can also listen to the previous interview with Geremy in Podcast 128 on Successful Kitchen Recruitment, and watch a video recording of the webinar we did on Kitchen Recruitment.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

TwinTowns_35

Podcast 139: How to Reduce Employee Theft in Restaurants

It’s a big problem in hospitality – and it’s probably happening at your business. Independent restaurants and cafes are especially vulnerable, as they often lack rigorous systems for hiring, training and supervising employees. Once a thief starts working for you and finds your weaknesses, they’ll just keep going.

podcast80

In this interview, Ken Burgin talks with the ‘Crime Doctor’ Chris McGoey about the wide range of employee fraud and theft in restaurants. With food, liquor and cash in daily use, and often with inadequate security and controls, it’s easy for things to go wrong. Chris shares some excellent suggestions on how to tighten up your systems and keep profits in the business instead of in the pockets of dishonest staff. You can find him at CrimeDoctor.com and also listen to his podcast Crime School.

AND check the wide range of articles under Fraud & Theft Control at Profitable Hospitality.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

dollarthieves

Podcast 138: A Month in Italy: What I Learned About the Restaurant Business

When you travel, there’s a lot you can learn about your own industry – customers, service, menus and marketing. Make sure to keep your camera busy! Even if it’s just to another city, but in this case I went to Italy for a month – travelling in the area around Rome and to the south in the ‘boot’, then another week in the north visiting the big cities of Genoa and Milano.

podcastlogoblue80

I’ve recorded my observations here, particularly food, service and restaurant operations – I was also interested to see how well I could operate my own business, Profitable Hospitality, from on the road. It’s fairly different to your venue, in that I’m not serving guests with food and drinks. But operating remotely with the aid of modern digital tools went very well, and I’ve explained how in the last section of the podcast. I’d love to hear your observations about travelling in Italy – the food, the service and ‘the business’. Click on the Comments link and add your thoughts…

I’ve put a wide selection of photos from the trip into several albums on Flickr – you can see them here.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

twodrinks

Podcast 137: 10 Less-Common Skills to Improve Customer Service

Great customer service needs more than just a friendly smile and product knowledge. There’s a bunch of other skills that service and front-line staff need if your business is going to be ahead of the competitors.

headphonesRed80

In this podcast Ken Burgin outlines 10 skills that go beyond ‘the usual’ – some will be familiar and others maybe less so. As staff and managers improve their ability in these areas, there will be a significant improvement in service quality, positive feedback and sales.

Many more articles and resources for restaurant, hotel and bar customer service on the Profitable Hospitality website

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

Bartender Serving Coffee To Women At Counter

Podcast 136: How to Build a Community with your Customers

Guest, visitors, customers, pax – what do you call them? There are many benefits when you decide to go further, and work to make the people who enjoy your food and drink into a community – increased loyalty, increased spend, return visits and recommendations. Plus you’re likely to get more pleasure from the work you do in the business.

podcast80In this interview, Ken Burgin talks with Suzi Dafnis, CEO of the Australian Businesswomen’s Network, about how they’ve built a community from a diverse range of members, and how that experience can be applied to a cafe, restaurant, club or bar. First there needs to be a willingness to be ‘community minded’, ready to engage with visitors as real people. You’ll also be actively listening and responding to what they want, and taking a leadership role to build the community through better communication, events, and product improvement. There’s a very optimistic feel to this interview – so much is possible with small steps. I hope you enjoy it!

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

Version 2

Podcast 135: 10 Everyday Habits to Make You a Calmer Person

How do calm people achieve that state, and maintain it? They seem to be confident, relaxed and in control – frustrations and roadblocks are handled, and don’t cause upsets and drama. And why does the hospitality industry seem to be so addicted to stress?!

headphonesRed80

In this interview, Ken Burgin interviews Jacqueline Stone, a counsellor and therapist. Her business Wise Stress Mastery is committed to helping people find relief from stress and lead happier, more productive lives. We look at the 10 everyday habits she suggests to help you be calmer and more effective, even when staff don’t turn up, the fridge breaks down or a large booking cancels!

Jacqueline was also interviewed in Podcast 49: How to Help Your Staff Give Up Smoking.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

TraniHarbour

Podcast 134: Using Influence Patterns to Boost Sales and Manage Staff

In business, your ability to influence the actions and beliefs of customers and staff is crucial. It’s also important not to be constantly influenced by others. So when we discuss the idea of influence, the most useful question is, “How, when, where, and why do we influence people?”

podcastlogoblue80

In his famous book Influence: The Psychology of Persuasion, Robert Cialdini addresses the ‘how’ by providing the Six Principles underlying the process of influence and why they work. It’s what Ken Burgin discusses in this podcast, looking at how you can ethically influence customers to spend, recommend and return. Plus how to influence staff to be reliable, productive and engaged in their work. Cialdini’s ideas are easy to understand and very powerful.

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.

Discussing document

Podcast 133: The Power Stories Every Restaurant & Bar Must Tell

Everyone loves to hear a story, and traditionally they have a beginning, middle and end. They may tell us about success, adventure, lessons learned, happy times, difficulties faced, challenges overcome, and moving onto the next stage. There are many stories you can tell about your business, and some of them will be a powerful part of your marketing and influence.

headphonesRed80

In this interview Ken Burgin talks with Valerie Khoo of the Australian Writers Centre, about the 8 ‘Power Stories’ that she believes every business can and should tell. You don’t have to be a professional writer to tell stories, just draw on your experience and share the details. Stories are useful for a variety of audiences – your customers, the media, your staff, your bank and even to convince yourself of the value of what you do. Make sure to also check Valerie’s book Power Stories: The 8 Stories You Must Tell to Build an Epic Business

LISTEN to more free podcasts from Profitable Hospitality on iTunes.
Android and Windows phone users, add our RSS Link to your podcast app of choice or find us on the Stitcher app or on SoundCloud.


rossopizza (Small)